Chinese New Year
With SKYLENCE being a brand rooted in Chinese inspiration and culture, we welcome the fast approaching Chinese New Year as a time to focus on family, charity and new beginnings - things that we as a brand promote and support.
The story behind Chinese New Year starts with a mythical called The Nian attacking and eating villagers in the dead of night. One year, the villagers decided to hide from the Nian but an old man called Yanhuang decided to face the beast and seek revenge - all the villagers thought he was crazy. The old man put up red-papers and set off fireworks to scare off the beast. When the villagers returned, expecting to see their village destroyed, they were shocked to find that the old man had discovered the Nian could be scared off using loud noises and the colour red. Accordingly, to commemorate this, during Chinese New Year people wear red clothes, decorate with red scrolls and paper and set off lanterns and fireworks.
For the SKYLENCE women, her clothes act as a metaphor for the fireworks and red papers - we make garments that will empower women to fight any obstacle that comes into their lives…even the Nian!
This year, the Year of the Rat begins. It signifies wealth, surplus, the ability to spin adversity into success and furthering one’s career. Naturally, this coming year compliments Skylence’s brand message perfectly with our main aim being to empower and drive women to make real positive change in their personal and professional lives.
Whether you’re celebrating with friends, family or both, we wish you a very happy Chinese New Year and wish you health and prosperity from the team at SKYLENCE.
To compliment your New Years’ celebrations and to take advantage of our amazing Chinese New Years discount, consider sporting Skylence to elevate your look:
Our Yanxi Embroidered Coat is perfect for any celebration, with the rich red colour signifying propensity for the coming year.
Our newly-released Han Heritage Emperor Coat is ideal for any evening plans, with the red and gold trim promising wealth and happiness whilst featuring an exceptional, ornate dragon and phoenix print.
For either an elevated day look or refined evening looking, our Derling Collection is perfect. The jacket, dresses, skirts and trousers come in either black or white with the colourful floral embroidered representing the new blooms and new chances at life of the new year. The dazzling pearl embellishments on the jacket, according to Chinese tradition, protect from fire and dragons - so no need to worry about the Nian whilst wearing SKYLENCE!
